Marketing Mix Assignment Example | Topics and Well Written Essays - 250 words

Marketing Mix - Assignment Example Anyone with the ability to express themselves in a convincing manner would have easily passed for a good marketer. I then discovered that I did not know what the process of marketing entails (Huang, pg.47). It is a general assumption that marketing entails travelling, talking and most importantly convincing. Most of my friends think that marketing is an easy and straight forward process. On the part of my relatives, marketing involves them asking of questions and ensuring they are convinced before they spend their money. The real issue of marketing is however a complex process. Marketing involves more than just words and convincing (Huang, pg. 67). A successful marketing is subject to a variety of factors like technology and skill. For the customer-company exchange to be successful, the marketing has to be efficient and up to the task. Use of modern technology in marketing is advisable. Despite saving time and money, managers have confirmed technology as a very efficient means of marketing. The marketing labor has to have a high level of skill and education in that field of practice. Drafting my marketing mix is not going to prove an easy job. In the face of prospective employers, I may require patience and technique to sell myself successfully. Employees also require skilled and experienced labor. I am going t gain skill through education, but time has to be consumed in the process of gaining experience I am also going to use technology to market myself to my prospective employees. I will develop a website from where potential employees can access any information they need about me. In as much as it is important to market myself to potential employees, it is a relatively difficult

Strategy Implementation Term Paper Example | Topics and Well Written Essays - 1250 words

Strategy Implementation - Term Paper Example Introduction The main purpose of the paper is a complete investigation of the various significant strategies that have been implemented by Southwest Airlines in order to attain its desired business objectives. The analysis of the strategy implementation of Southwest Airlines will be conducted on the basis of the organizational design, key strategic control procedures, providing primary concern towards human resource issues and the cultural factors that are present in Southwest Airlines. Moreover, the effect of these significant facets upon the implementation of the strategy of Southwest Airlines will also be taken into account in this particular paper. Thus, it can be stated that the analysis regarding the implementation of the assorted business strategies of Southwest Airlines will be accomplished by acquiring a brief idea about the above mentioned facets of Southwest Airlines. Organizational Design of Southwest Airlines The organizational design of Southwest Airlines is known to co mprise several areas that principally include the issues relating to control and authority, division of products, communication and potential market structures. Southwest Airlines emphasizes and possesses strong capability with regard to these significant areas. Due to the expansion of the business of Southwest Airlines, the organization follows a hybrid, complex, multi-divisional arrangement that is based upon vertical as well as horizontal differentiation and is quite concerned with maintaining a good relationship with the customers by offering them superior quality of service. The major reasons for Southwest Airlines to follow the multi-divisional organizational arrangement are the need for augmenting the competence of the organization, ensuring profitable growth as well as firm control. Moreover, according to the multi-dimensional organizational structure of Southwest Airlines, the organizational behavior is learnt to be controlled through an important aspect of internal upward mobility. This particular facet means that especially the divisional managers of the organization are usually groomed in order to enter the corporate world of Southwest Airlines. They are provided with attractive financial rewards in the form of incentives on the basis of their performance in order to get promoted to higher positions. Additionally, the organizational structure of Southwest Airlines is designed in such a way as to focus upon the demand of the consumers for the purpose of making effective decisions on the basis of their level of satisfaction and reaction (Dearinger, 2010). Key Strategic Control Systems of Southwest Airlines The most important key strategic control system of Southwest Airlines is about the establishment and the execution of point-to-point flights rather than employing the approach of â€Å"hub-and-spoke† mechanism. The application of point-to-point flights instead of utilizing hub or spoke arrangement is regarded as one of the vital airport hub strategies of Southwest Airlines. The other significant strategic control system of the organization is the application of online bookings for its large customer base through the website of the company. It has been apparent that a considerable amount of passenger revenue of Southwest Airlines is generated by the execution of online boo